Get Sirius about a Radio Broadcasting Career

by Sarah Clark
Career Training Directory Columnist

Satellite radio has ushered in a new era in radio broadcasting—one with more creative flexibility and less regulation, attracting living radio legends like Howard Stern. Here’s what you need to know to begin preparing for a radio broadcasting career.

First, decide what type of radio broadcasting career interests you. Do you want to be the “talent,” radio personalities who are behind the microphone, delivering political commentary, colorful jokes, amusing stories, or sage advice?

Radio Broadcasting-Personality Careers

On-air talent jobs are the most competitive in radio broadcasting, for the same reasons acting roles are more coveted in Hollywood than technical, production-related jobs. But that doesn’t mean you should shy away from your passion—if you’re really set on becoming a radio personality, start working at your college radio station or a small town station. Get an internship or volunteer, and also consider getting a degree in broadcasting.

Business and Marketing Jobs

Maybe you want to be the person who keeps things running behind the scenes. The management team prepares budgets, hires personnel, maintains facilities, and makes sure everyone has the resources they need to perform their job. They also sell advertising to sponsor their programs, although satellite radio secures most of its revenue from listener subscriptions. Degrees in business and communications offer the best preparation for careers in the business of broadcasting.

Broadcasting News Careers

Most radio stations offer some news updates on the hour or every half hour. Other stations like National Public Radio offer several hours or more of news programming per day. Stations like these need reporters and anchors to fill their air time. Degrees in communications, journalism, or broadcasting can help you prepare for these careers.

So get serious about your broadcasting career, and find a degree program that will give you the skills you need to land that ideal radio job.

Source

U.S. Bureau of Labor Statistics

About the Author

Sarah Clark is a freelance writer specializing in postsecondary education and career development.