Blockbuster Follows Netflix's Business Development Plan

by Kelly Richardson
kelly.richardson@careertrainingdirectory.com
Career Training Directory Columnist

Once, Blockbuster Video was at the top of the home video entertainment business. But the recent development of Netflix has stolen some of Blockbuster’s thunder. Now, the old pro is copying the business development model of the new kid on the block.

The struggle for power and domination of the home video market is centered on two major players. Blockbuster Video has been the leader for several years. But recently, Netflix, a new video upstart that features mail order exchange, has gained a foothold in the market. It is also worthy to not that Blockbuster seems to be copying the business development strategy of Netflix by varying their rental terms in accordance with their users’ habits. The degree to which these changes affect Blockbuster’s market share remains to be seen.

Business Development Strategies

• How to Come Out on Top? If you only rent movies in the single digits per month, you will probably be better off going with Blockbuster. Netflix is good for those who rent over ten movies per month.
• Web Presence. Interactive Web sites are an integral part of the business development strategy of both entertainment companies.
• Postal Blues. One of the drawbacks to Netflix’s business development strategy is the postage costs for viewers who rent a lot of movies.

The Business Development Degree Up Close

Earn a business development degree and you could be plotting out the course of success for a big name company. A business development degree is a valuable credential that is in high demand in the international business landscape.

• Environment. Earning a business development degree will prepare you to work in the boardrooms of high profile companies.
• Outlook. As the business world grows so will the need for business development professionals.
• Education. The typical business development degree can be completed in four years of focused coursework online or on campus.

If you are a businessperson at heart, then earning a business development degree will give you an impressive set of credentials that you can use to market yourself to potential employers. Maybe you’ll be able to give Blockbuster a few pointers.

About the Author

Kelly Richardson covers the local education and technology scenes in major cities across the country.