Marketing Yourself: Interview Skills that Impress


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Other Links of Interest: Accounting Colleges Accounting Master School Animation Software Basics Business Administration Schools Business Administrative Assistant Schools Computer Certifications Georgia Interior Design Schools Get Your Secondary Education Degree Fashion Design Schools Industrial Design Technology MBA Programs New York Interior Decorating Schools Online MBA Degrees		Marketing Yourself: Interview Skills that Impress By Sarah Clark Sarah.clark@careertrainingdirectory.com Career Training Directory You have an opportunity to make a positive or an unfavorable impression on a potential employer during a business interview. Marketing yourself well is key to making an impression that leaves no doubt in an employer's mind about your suitability for a job. While savvy self promotion can't serve as a replacement for gaping holes in a resume or a clear lack of relevant business experience, it can help make sure you're presenting your credentials in the best possible light. Here are a few tips to help you become better at marketing yourself to prospective employers. Focus On Your Strengths Always come back to your strengths when answering a question. If you're asked about your level of familiarity with Mac operating systems and you've never used them, describe your general facility with business technology. Give examples of previous cases in which you quickly learned a new software program or operating system. By demonstrating you're a fast learner, you show that lack of experience with a particular system isn't a problem. Answer the Question You Wish Had Been Asked Robert McNamara, former Secretary of Defense who advised President Lyndon Johnson during the Vietnam War, said that he always answered the question that he wish had been asked, rather than the one that was actually put to him. An interviewer may not ask the questions that are most likely to reveal the most important information about you. If you're interviewing for a project management position, for example, and the interviewer never asks about your biggest and most successful project, find a way to talk about it in a response that is discreet and artful. Remain Even Tempered While many marketing or sales gurus will blather endlessly about the value of demonstrating a tireless enthusiasm for your product (in this case, the product is you), take solace in knowing that it's appropriate, if not preferable, to maintain a calm, steady demeanor during an interview. Show an interest in the business of the company you're applying to through thoughtful questions. Avoid aggressive, overly enthusiastic answers. Marketing yourself during a business interview is never an easy task. These tips can help you prepare for an interview that is effective at communicating what is relevant about you and your experience, information that is most likely to land you a job. About the Author Sarah Clark is a freelance writer who specializes in career development. Posted on: January 19, 2006 Back to Top
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